Here is a repository of some of my favorite and most interesting career projects:
- Women’s Health / Female T
- Actonel launch planning / forecasting
- Actonel positioning and branding.
- Zyrtec professional competitive positioning
- Zyrtec Direct to Consumer (DTC) campaign
- Keppra repositioning and branding
- Keppra Global Summit / KOL Management
- Rebif Direct to Patient (DTP) program
- Rebif consumer repositioning and branding
- OP-1 branding
- OP-1 global launch planning
- Orthopedic portfolio build-up
- Gintuit positioning and branding
- Gintuit scientific materials
- Gintuit sales training
- Gintuit IPad selling tools